The Conundrum

In today's digital world, advertisers and marketers face significant privacy challenges. Stricter data protection regulations, the demise of third-party cookies, and the need to build consumer trust all pose hurdles. Brands, agencies and platforms are struggling with the need to achieve business outcomes yet meet compliance requirements. Organizations are struggling with pace of change, siloed teams, lack of cross functional knowledge and experience, difficulty in connecting the dots and increased pressure to achieve goals.

    Why Us

    We’ve been in your shoes and more!

    We have experience on all sides of the ecosystem – Fortune 500 brands, media agencies, AdTech and more importantly, privacy regulator, FTC.

    We have a unique perspective and experience that can help you achieve business objectives and be privacy focused.

    We speak both languages; advertising & privacy. We can enable positive returns for your business along with privacy compliance.

    We are experts in anticipating regulatory trends, assessing privacy-centric technologies/vendors, connecting the dots between business and legal, understanding the impact of broad legislation on marketing, and helping organizations run on efficiency, innovation and trust.

    We guide you to create and execute sound practices that avoid privacy pitfalls, win consumer trust and achieve business goals.

     

  • Cooke-less Advisory

    Develop sustainable advertising strategies and revenue recovery alternatives to navigate cookie signal loss.

  • Marketing Governance

    Structure process, policies, and programs for responsible data management and vendor due diligence.

  • Consent Management

    Implementation of transparent, compliant, customer-focused consent strategy, operations, and orchestration.

  • Media Services

    Full funnel, end-to-end media/data strategy, activation, audience-focused analytics, action, and attention outcomes.

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  • Issue Spotting

    Objective, proactive, thorough identification of improvement areas to future-proof your marketing and customer experience.

  • Readiness Assessment

    Assessment of and reporting on the readiness for change arising from technological, business, regulatory, or consumer changes.

  • Education & Explainers

    Bespoke materials & trainings to help solve your biggest questions and concerns about privacy and get caught up to speed.

  • Fractional Services

    Chief Media/Marketing Officer for developing strategy, overseeing execution, driving operational excellence, and managing teams.

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    We work with brands, agencies, platforms to:

    simplify the complex world so you  can confidently plan, 

    operationalise your internal workflows to ease any friction so you can continue to test and innovate  

    prepare you for a privacy-first future so you can achieve your business and brand goals 

Experienced I Pragmatic I Nimble I Results Oriented

Start here

Hello!

Team at Uplevel

  • Raashee Gupta Erry

    Founder & CEO

    • Meet The Digital Marketers Who Spent Two Years Working For The FTC

    Raashee is a distinguished leader in advertising, marketing, and privacy, bringing a wealth of experience from “all sides of the ecosystem.” Recently appointed as a White House Presidential Innovation Fellow, she served as a Senior Advisor at the Federal Trade Commission (FTC), guiding teams in investigations related to B2C brands, AdTech, and Big Tech. Raashee played a key role in policy and rulemaking actions and led market research analysis.

    Prior to her government service, Raashee excelled in award-winning advertising for global giants like Volkswagen and Samsung. She held senior positions at renowned ad agencies including Digitas (Publicis), Essence (Group M), and LMO Advertising, overseeing global ad campaigns for prominent brands like American Express, Avis-Budget, Google, DAZN, T-Mobile, Unliver Nexxus, and Barclays. Her expertise also extends to corporate marketing leadership and product liaison roles at Neustar (acquired by TransUnion).

    Raashee’s impactful contributions extend to the public sector, where she served as an Expert Advisor/Chief Media Officer at Health and Human Services (HHS), leading the country’s largest public health program (We Can Do This) for COVID-19 prevention and vaccine acceptance.

    Currently, Raashee is the CEO & Founder of Uplevel – Ads & Privacy Consulting firm. In addition, she serves as an advisor & consultant for Lucid Privacy and holds positions on the boards of The Ethical Tech Project and IAPP Women Leading Privacy.

     

     

  • Vivian Lee

    Chief Operating Officer

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    Vivian is a seasoned leader with marketing and regulatory expertise. Most recently, she managed regulatory governance programs at Microsoft to build more efficient and effective ways of responding and adapting to technology and privacy regulation. Prior to that, she was appointed as a White House Presidential Innovation Fellow and served as a subject matter expert at the Federal Trade Commission (FTC) on advertising, marketing, consumer privacy, and human centered design.

    In addition to providing guidance on investigations and rulemaking, she spearheaded the formation and launch of the new Office of Technology by setting up infrastructure and processes to help the FTC handle the biggest technology issues affecting consumers today. 

    Before her time in the regulatory space, Vivian created award-winning integrated campaigns at Microsoft to meet consumer and commercial business needs across the entire marketing funnel and across diverse audiences. From above-the-line advertising to demand generation, she has experience across all marketing tactics and understands the day-to-day realities and challenges of marketers. 

     

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